For marketers, founders, and SEOs who want AI search engines to recommend their brand
Get Your Brand Cited by ChatGPT, Perplexity & Google AI in 90 Days or Less
The step-by-step playbook with the CITED Framework, copy-paste templates, and a 12-week implementation roadmap. Everything you need to show up in AI search answers, not just Google's blue links.
Instant PDF download. Start implementing in 5 minutes.
Built on Princeton research, 680M AI citation analysis, and data from 75,000+ brands
The Old SEO Playbook Is Dying. Here's What's Replacing It.
For 25 years, the game was simple: rank on page one of Google, get clicks. That model is breaking. 60% of Google searches now end without a click. AI Overviews appear in 25%+ of all searches. Gartner projects traditional search volume will drop 50% by 2028.
60%
of Google searches now end without a click
When someone asks ChatGPT or Perplexity a question, they get a synthesized answer with citations to 3–8 sources. Not 10 blue links, just 3 to 8 citations. If you're not one of them, you're invisible. There is no page two in AI search.
Meanwhile, the marketers who are showing up in AI answers are seeing conversion rates 2–4x higher than traditional organic. Ahrefs found AI visitors generated 12.1% of signups from just 0.5% of traffic, a 23x efficiency multiplier. The gap between "cited" and "not cited" is widening every month.
And here's the part nobody talks about: AI advertising is coming. Both Google and OpenAI have confirmed it. The current window of organic-only AI visibility is closing. What you build now becomes exponentially more expensive to buy later.
Imagine Your Brand in Every AI Answer
Based on my research, here are the top solutions for your needs:
Sources: yourbrand.com, industry-leader.com, competitor.io
Picture this: A potential customer asks ChatGPT "What's the best tool for [your category]?" Your brand appears as the #2 recommendation with a direct link to your site. They click through already pre-sold because an AI they trust just recommended you.
Now imagine that happening across Perplexity, Google AI Overviews, Gemini, and Copilot. Every day. For every high-intent query in your space. Your competitors are still fighting over Google's blue links while you're capturing the traffic that converts 4x better.
That's not hypothetical. Companies implementing GEO strategies are seeing 527% year-over-year growth in AI referral traffic, 25x higher conversion rates from AI leads, and revenue increases of 300–1,000%+ from AI-driven acquisition. The question isn't whether this works. It's whether you'll be the one it works for, or your competitor.
Why Being Good at SEO Won't Save You
"If I rank well on Google, AI will cite me too."
The data says otherwise. Only 12% of URLs cited by ChatGPT and Perplexity rank in Google's top 10. The two systems use fundamentally different selection criteria. Ranking in Google is necessary but wildly insufficient.
"I just need to write better content."
Closer, but not quite. The Princeton GEO study found that keyword stuffing (the backbone of traditional SEO content) actually decreased AI visibility by 10%. AI doesn't want keywords. It wants facts, statistics, and self-contained answer blocks it can extract and cite.
"This is too early to worry about."
Meanwhile, 54% of marketers plan to implement GEO within 3–6 months. The companies starting now will build compounding trust moats that new entrants can't match, just like early SEO adopters in 2008–2010 built advantages that persist to this day.
Introducing The GEO Playbook
The complete implementation system for getting your brand cited by every major AI search engine, built around the CITED Framework.
The GEO Playbook is a 42-page implementation guide that gives you everything you need to earn AI search citations: a proprietary 5-step framework (CITED), platform-specific playbooks for all 6 major AI engines, copy-paste templates you can implement today, and a 12-week roadmap with time estimates for every task. This isn't theory. It's a system.
Instant download. 30-day money-back guarantee.
Everything Inside The GEO Playbook
The GEO Opportunity
Understand exactly why AI search changes everything, with the data to justify GEO investment to your team or clients. Includes market size, growth projections, and conversion benchmarks.
How AI Search Actually Works
The RAG pipeline explained in plain language so you understand exactly how content goes from your website to an AI citation. Know the mechanics, make better decisions.
The CITED Framework
The proprietary 5-step system that structures everything else in the playbook. Each step builds on the last, creating compounding advantage.
The CITED Framework: Core Chapters
C: Crawlable
The exact robots.txt configuration to copy-paste, JavaScript rendering fixes, IndexNow setup, and technical checklist that ensures AI search crawlers can access your content.
I: Information-Dense
How to write content AI engines want to cite, with the specific writing formula that improved visibility by 40% in Princeton's research. Includes before/after examples.
T: Trustworthy
Build the E-E-A-T signals, schema markup, and entity authority that make AI trust you enough to cite. Includes JSON-LD code templates you can copy-paste.
E: Extractable
Structure your content into self-contained answer blocks AI can quote directly. The page architecture template that puts your content in the extraction path.
D: Distributed
The off-site strategy for earning mentions on platforms AI already cites: Reddit, YouTube, G2, Wikipedia, and more. Because 88% of citations come from off-site.
Platform-Specific Playbooks
Tailored optimization tactics for ChatGPT, Perplexity, Google AI Overviews, Copilot, Gemini, and Claude. Each platform selects sources differently.
Measuring GEO Success
The exact GA4 setup (with regex patterns), AI Share of Voice formula, KPI benchmarks, and monthly reporting template. Know if your GEO strategy is working.
GEO by Industry
Specific application guides for e-commerce, SaaS, local businesses, and personal brands so you get tactics tailored to your business type.
The 12-Week Implementation Roadmap
Your week-by-week action plan with specific tasks and time estimates. Open the playbook, follow the roadmap, see results.
Plus: Bonus Resources Included Free
The Complete GEO Audit Checklist
A printable, step-by-step checklist organized by the CITED Framework. Run it against any page on your site in 15 minutes and know exactly what to fix.
Copy-Paste Template Library
Ready-to-use robots.txt configurations, JSON-LD schema markup for 6 schema types, the GEO content brief template, and the prompt testing spreadsheet. No coding from scratch.
Monthly GEO Reporting Template
The exact structure for a monthly GEO report: AI Share of Voice tracking, KPI dashboard layout, and competitive analysis framework.
Free Updates for Life
GEO is evolving fast. When the playbook is updated with new platform changes, tactics, or data, you get every update at no additional cost.
Everything You Get Today
Your price today:
$97
That's $0.27/day for a skill that compounds forever.
Instant PDF download. Start implementing in 5 minutes.
30-day money-back guarantee. No questions asked.
Is The GEO Playbook Right for You?
This is for you if:
- You run a business, manage marketing, or create content and want AI search engines to recommend you
- You understand SEO basics but know something has fundamentally changed about search
- You want a system with clear steps, not vague advice about 'creating great content'
- You're willing to invest 3–5 hours per week implementing a GEO strategy
- You want to get ahead of the shift before AI advertising makes organic visibility more expensive
This is NOT for you if:
- You're looking for a get-rich-quick scheme or overnight results
- You have zero web presence and need to build a website first
- You're not willing to implement (this is a playbook, not a magic wand)
- You only care about traditional Google rankings and don't believe AI search matters
The Research Behind the Playbook
8,337%
growth in ChatGPT referral traffic in 90 days
The Rank Masters case study
40%
visibility improvement from the tactics in this playbook
Princeton GEO research
14.2%
AI-referred visitors convert at vs 2.8% for traditional organic
Exposure Ninja data
Based on research from Princeton, Ahrefs, and Profound across 10,000+ queries and 75,000+ brands.
Who Built This
I'm Stan, founder of Generative Inc. I've spent years building products in emerging markets from VR to DeFi and now AI. I've shipped roughly ten products and watched entire industries get disrupted by technology shifts.
When I saw AI search engines fundamentally changing how people find information and watched traffic patterns shift in real time, I went deep. I spent months researching every dimension of GEO: scientific studies, citation data, platform mechanics, and case studies. The GEO Playbook is the resource I wish existed when I started.
This isn't recycled blog content. It's a complete system built from primary research, tested across all six major AI platforms, and designed so you can implement it this week.
The 30-Day "Try It" Guarantee
Read the playbook. Implement the CITED Framework. If you don't feel it was worth every penny within 30 days, email me and I'll refund you in full. No hoops, no questions, no hard feelings. The entire risk is on me.
Frequently Asked Questions
Yes, and the playbook explains exactly why. Only 12% of URLs cited by AI engines rank in Google's top 10. The two systems use different selection criteria. GEO builds on your SEO foundation, but the optimization tactics are genuinely different. Chapter 2 covers this in detail.
Free content tells you what GEO is. The GEO Playbook gives you a system to implement it, with the CITED Framework, copy-paste templates (robots.txt, schema markup, content briefs), platform-specific playbooks for all 6 AI engines, and a 12-week roadmap with time estimates for every task. It's the difference between understanding nutrition and having a meal plan.
It's a professionally designed PDF you can download instantly and read on any device. No login required, no platform dependency. You own it forever.
Timeline depends on your starting point. Perplexity shows results fastest (1–2 weeks for new content). Google AI Overviews take 4–8 weeks. ChatGPT takes 6–12 weeks. The 12-week roadmap in Chapter 12 gives you realistic expectations for each phase.
No. The Princeton research actually found GEO's greatest power is equalizing the playing field. Lower-ranked sites saw up to 115% visibility improvements while top-ranked sites sometimes declined. The playbook is designed for solo marketers, small teams, and founders doing their own marketing.
The CITED Framework is built on principles (factual density, entity authority, structured content) that will persist as long as AI systems need trustworthy sources. When platform-specific tactics change, you get free lifetime updates to the playbook.
Chapter 11 covers GEO strategies for e-commerce, SaaS, local businesses, and personal brands specifically. The core CITED Framework applies universally, but the application guides give you industry-specific tactics. Plus, the 30-day guarantee means zero risk.
Start Getting CITED Today
The GEO Playbook gives you the CITED Framework, copy-paste templates, platform-specific playbooks, and a 12-week roadmap to earn AI search citations. Join the marketers who are already showing up in ChatGPT, Perplexity, and Google AI answers.
Yes, I Want The GEO Playbook — $97Instant download. 30-day money-back guarantee.
P.S. AI advertising is coming to ChatGPT and Google AI Overviews. The organic visibility window is closing. Every week you wait, competitors build citation authority that compounds. The playbook is $97 with a 30-day guarantee. There is genuinely no risk to starting today.